Best Social Media Marketing Courses Online

28 Social media marketing courses online. Beginners + professionals

Image Best Social Media Marketing Courses Online - Beginners + Professionals

As social media has become inextricably woven into our daily digital lives, you probably know what’s trending on your favorite platforms before you’ve even finished your breakfast. Savvy businesses and entrepreneurs have long since embraced social media as an effective way to build their brands using the latest social marketing strategies and trends.

For professional marketers, pursuing a career in social media promises excellent prospects for work as well as a dynamic and fast-paced landscape. Below we cover a list of 28 of the best social media marketing courses online for career or business purposes.

Online Social Media Marketing Courses – Overview

It is not uncommon for people outside of the industry to think that social media marketing is as easy as managing their own personal social media profiles. When in fact, nothing could be farther from the truth.

Social media marketers are simultaneously graphic designers, video editors, copywriters, community moderators, savvy advertisers, crisis communicators, research enthusiasts, data wranglers, and much more. Your goals are to get seen, build brand awareness and loyalty, and sell goods or services – often in 200 characters, 90 seconds or less.

Given the high level of impact of social media marketing in the Digital Age, brands can’t afford to not participate, and the career opportunities for a social media marketing professional in this industry will only continue to grow.

Social media marketing falls under the umbrella of digital marketing, which, put simply, is any effort to promote or sell goods or services online. This includes websites, email marketing, eCommerce sites, search engine optimization, and social media. With new social media (and features) emerging regularly, keeping up requires ongoing education.

Below we list dozens of long, short, beginning, advanced, paid and free social media marketing online courses to hone this specialized — and lucrative — skill set. Alternatively, here is a list of the best digital marketing courses.

Best Social Media Marketing Courses Online 2024 – Top Picks

DomestikaGetSmarterUdacityCoursera
Logo Image DomestikaLogo Image GetSmarter Social Media MarketingLogo Image Udacity Digital MarketingLogo Image Coursera
Domestika CertificationMITUdacity NanodegreeNorthwestern University
from $14.99/class$2,300. Certificate.from $399from $59/month
★★★★★★★★★★★★★★★★★★★★
View CoursesView CourseView CourseView Course

*Disclaimer: This post contains affiliate links. Read the full disclosure at the end of this post.

Note: This review provides an overview of the best social media marketing courses online. We cannot claim comprehensiveness as there are many other classes available.

1. Domestika Social Media Courses

Image Image Domestika Social Media Marketing Courses

Domestika (visit website) offers hundreds of self-paced classes ranging in topics from illustration, graphic design, and writing to social media and content marketing strategy.

Instagram Feed Design with Canva focuses specifically on how to create your brand and presence on Instagram using the graphic design platform Canva. Within Canva, you will develop your brand’s typography style and color palette, create post templates, and work with GIFs. Students will create 12 consecutive posts for their Instagram feed.

For learners who want to manage social media communities, Domestika offers the Introduction to Community Management class. Learn the different types and essential functions of a social media manager, how to evaluate your competition, and content creation and planning through the lens of community management. Perhaps most valuable is a unit on the purpose of various networks and what kind of conversations they facilitate. 

For social media advertisers, Google Ads and Facebook Ads offers end-to-end education. The class teaches digital marketing principles and creating social media ad accounts. You will explore different ad types and targeting strategies and also buy social media ads. By the end, you will have a full marketing strategy plan for both platforms.

Platform: Domestika | Level: Beginners, Intermediates | Topics: Writing, Ads, Strategy
Info: Browse category Social Media on Domestika. From $14.90. Up to 75% off.

2. Social Media Strategy – Creating Engagement, Insight and Action – MIT, GetSmarter

IMAGE Social Media Strategy Course - Creating Engagement, Insight and Action - MIT, GetSmarter

The Social Media Strategy course (visit website) by the Massachusetts Institute of Technology (MIT) offers unique and valuable insight to established marketers, business leaders, NGOs, and policymakers alike. It focuses on the science behind social media.

Instructor Sinan Aral uses his book, The Hype Machine, to lay a scientific foundation for approaching social media marketing strategy. Noting that intuition alone will not lead to effective marketing in a hyper-socialized world, Aral first presents the neuroscience and economics of social media and then how this helps build a successful strategy.

Modules include social media and the brain, the economy of attention, personalized mass persuasion, and the future of the social media “Hype Machine”. You will leave the program with a certification and a playbook of tactics to employ now and in the future.

As a GetSmarter student, you also receive access to the 2U Career Engagement Network, which provides a range of professional development resources and events. It is among the best social media marketing courses online for marketers, managers, and professionals.

Provider: MIT, GetSmarter | Time: 6 weeks | Certificate: Yes.
Level: Professionals, Managers | Pace: Instructor-lead | Price: $2,800 or £2,350
Info: Visit course website. Get free prospectus. Browse all online courses in Marketing.

3. Social Media Marketing – University of Cape Town – GetSmarter

Image Social Media Marketing - University of Cape Town - GetSmarter

GetSmarter’s Social Media Marketing course (visit website) by the University of Cape Town guides learners through the principles and strategies that will build brand awareness and reach target audiences. The program is for anyone interested in leveraging social media for marketing purposes and having a professional career prospect in mind.

Instruction begins with an overview of how to navigate the social media landscape. From there, you will explore the principles of social media content strategy before learning practical tools for content creation, community management, advertising and budgeting, and finally, campaign evaluation.

By the end, you will have developed your own comprehensive social media marketing strategy. As a GetSmarter student, you also receive access to the 2U Career Engagement Network, which provides a range of professional development resources and events. This is one of the best social media marketing courses online for ambitious beginners.

Provider: University of Cape Town, GetSmarter | Time: 8 weeks | Certificate: Yes.
Level: Beginners, Intermediates | Pace: Instructor-lead | Price: $750 or £650
Info: Visit course website. Get free prospectus. Browse all online courses in Marketing.

4. Digital Marketing Nanodegree – Udacity

Image Digital + Social Media Marketing Nanodegree - Udacity

Udacity’s Digital Marketing Nanodegree (visit website) is Ideal for new digital marketers and social media strategists. The class offers a thorough exploration of digital marketing principles and strategies with a social media marketing elective to round out the class. Students will develop marketing plans either for their own business or a sandbox business.

This course begins with the fundamentals of digital marketing, where you will learn how to define your business’ value proposition and brand. Afterward, participants will advance to map out the customer journey, appropriate social media channels, and content creation. You will also dive into analytics and campaign evaluation, learning how to use Google Analytics to measure acquisition and conversion behavior.

Building on this digital marketing foundation, the social media marketing elective explores specifically how to leverage the power of popular platforms to promote your business.

You will also learn the important differences between each social media platform and how this affects strategy. Furthermore, students gain the skills of how to best manage their online presence, understand the principles of community management; content creation strategies; and how to leverage paid and organic social media marketing campaigns.

Udacity’s model offers robust support, including project reviews by industry leaders, a student community, mentorship, and career services such as GitHub review and LinkedIn profile optimization. Overall, it is certainly one of the best social media marketing courses online if your focus is currently on both digital and social media marketing.

Type: Nanodegree | Instructors from: Udacity, Stanford, Google, Consultant Agencies
Capstone: Yes | Level: Beginners | Prerequisites: None | Time: 3 months
Info: View course page. From $399/mo. Get up to 75% off. Includes certificate.

5. The Social Media Marketing & Management Masterclass – Udemy

Image The Social Media Marketing & Management Masterclass - Udemy

Udemy’s Social Media Marketing & Management Masterclass (visit website) provides comprehensive instruction on digital marketing and social media strategy. The main goal is to take learners with zero experience on a path to becoming professional social media marketers, managers, and consultants.

26 sections cover all social media marketing topics. Market Strategy explores finding and reaching your target audience. Business Branding and Design will guide you through the process of defining your value proposition, developing your brand’s personality, including colors and fonts, and how to leverage your mission to tell your brand’s story.

Other lessons include content marketing, copywriting, sales psychology, emotional intelligence, persuasion and influence, and how to have difficult online conversations. Having covered the fundamentals, students access lessons about mobile marketing and advertising on key social platforms such as Facebook, YouTube, Quora, and Twitter.

This class boasts more than 30 hours of video content and 90+ downloadable resources and templates. And, given its affordable price tag, it is probably among the best online courses for beginners to learn social media marketing strategies.

Instructor: Robin & Jesper, Udemy | Level: Beginners | Video: 33 hours
Price: View course. From $11.99. Up to 95% off. Browse category on Udemy.

Platforms: Browse our lists of the best Coursera courses or Domestika courses or Udacity courses or GetSmarter courses or LinkedIn courses and edX classes.

6. Social Media Strategy: Design, Manage, and Launch Campaigns – Domestika

Image Social Media Strategy: Design, Manage, and Launch Campaigns - Domestika

As a globally-minded platform for creatives around the world, Domestika (visit website) notably offers its self-guided, concise courses in multiple languages to anyone who is interested in leveraging their creativity into a lucrative career. While marketing experience or knowledge is helpful to get the most out of this social marketing class, it is not requisite.

In just a few hours of lecture and ten exercises, this social media course guides you from the research phase of a social media campaign through to launch. To begin, instructor Ana Marin reviews successful social media campaigns by other businesses, analyzing what made them successful and how SMART objectives contribute.

Next, she presents the process of market research, from defining your target audience and customer personas to finding out where they are online and how they can interact with your brand. You will then explore idea generation and how to pair creative content with suitable platforms to make your brand stand out.

Ana’s social marketing course culminates in a lesson on storytelling, prototyping and how to prepare for campaign measurement before you even launch. Upon completion, you will develop your own brief and upload it for instructor review.

Instructor: Ana Marin | Level: Beginners | Lessons: 14 | Time: 2 hours
Info: View course. From $14.90. Up to 75% off. Browse category Social Media.

7. Social Media Marketing Specialization – Northwestern, Coursera

Image Social Media Marketing Specialization - Northwestern, Coursera

Coursera’s Social Media Marketing Specialization (visit website) by Northwestern puts an emphasis on Big Data, strategy, ROI, and analytics. It’s for beginner-level marketers who want in-depth instruction on the business behind social media marketing. The path comprises five online social marketing courses plus a capstone project.

In the first course, “What Is Social?“, you will take a holistic view of the social media landscape, how it has disrupted (and continues to disrupt) the marketplace, and how to use data to find your target audience.

The Importance of Listening not only offers free access to valuable Big Data tools and insights but also guest instruction from industry executives who collect and analyze this data. Engagement & Nurture Strategies then focuses on two of the most effective social strategies in use today as well as the value of good design and quality blogs.

The fourth course in this specialization, Content, Advertising & Social IMC, explores paid/owned/earned media and how to develop an integrated approach to your content creation for viral results. Finally, The Business of Social course conveys how to generate the metrics and measurements that connect directly to your bottom line.

Provider: Northwestern, Coursera | Type: Specialization
Pricing: Free trial. $59/month Coursera Plus. | Review: 4.7 ★★★★★
Info: View course. Browse: Search all social media marketing classes on Coursera.

Tip: Explore our lists of the best business courses, or entrepreneurship courses or business analytics courses, or business management courses, or data analytics courses to expand your skills further.

8. Powerful Social Media Marketing for Beginners – Udemy

Image Powerful Social Media Marketing for Beginners - Udemy

Udemy’s Powerful Social Media Marketing course (visit website) will teach you the skills you need to start working quickly. It is suitable for those who aspire to work as freelance, in-house or agency social media managers but want to learn social media marketing from scratch. The class particularly focuses on essential principles and strategies.

Instructor Maggie Stara begins by illuminating the differences between social media for personal use and business use before teaching you how to navigate popular social media platforms such as Facebook, Twitter, and LinkedIn as a brand.

You will then create a brand identity kit using only free tools. After this lesson, students explore social media strategy, including developing customer personas, how to leverage user-generated content, and when to use organic versus paid social media campaigns.

Recognizing the value of time management to the individual social media manager, Stara sagely dedicates an entire section to optimizing workflow. The social media marketing course culminates in an intro to campaign metrics and how to make informed adjustments.

Instructor: Maggie Stara, Udemy | Level: Beginners | Video: 9 hours
Price: View course. From $11.99. Up to 95% off. Browse category on Udemy.

9. Become a Social Media Marketer – LinkedIn Learning

Image Become a Social Media Marketer - LinkedIn Learning

LinkedIn Learning’s Become a Social Media Marketer (visit website) is Ideal for beginners or traditional marketers looking to upskill. It comprises eleven bite-sized online courses covering everything from fundamental principles to strategy to metrics.

To earn your certificate, simply follow the program progression. The first few courses focus on the fundamentals such as how to invest in social media effectively, the basics of business branding and brand awareness, customer behavior, and strategies.

From there, you will explore how to manage a community by listening, leveraging user-generated content, engaging influencers, and how to keep content fresh and engaging.

After mastering these essential skills, you will progress through individual online social media marketing courses dedicated to the business of marketing and advertising on several popular platforms such as Facebook, Instagram, Twitter and YouTube.

Tools for measuring campaign success and the principles of the marketing mix round out this popular learning path to learn social media marketing.

Provider: LinkedIn | Level: Beginners, Intermediates
Type: Learning Path | Content: 13 hours. 11 online classes
Info: View course. From $26.99/month annually. Try with free 1-month trial.

10. Social Media Marketing: Top Tips for Growing Your Followers & Going Viral – Skillshare

Image Social Media Marketing Course - Skillshare

Taught through the lens of monetizing a creative side hustle, Skillshare’s Social Media Marketing course (visit website) focuses on specific tips and tricks that online business owners can use to grow their social media presence and increase sales.

Instructor Cat Coquillette, an artist entrepreneur, guides you through her process for cultivating a strong brand and driving traffic from social media to websites and online shops. With a focus on Facebook, Instagram, Twitter, and Pinterest, Coquillette details how to craft a quality bio, compose quality posts, and decode your analytics.

You will also learn hashtag best practices as well as the best tools and apps for editing images. This social media marketing online course is ideal for aspiring entrepreneurs or anyone managing an already-established brand.

Instructor: Cat Coquillette | Level: All | Review: 4.6 ★★★★☆
Info: View course page. Browse full category.
Price: $15/month. Get 30% Off Premium to try all meditation courses online.

11. Copywriting for Social Media – Domestika

Image Social Media Copywriting - Domestika

Understanding that an essential component of any successful social media campaign is strong copywriting, Domestika (visit website) offers this beginner-level online course focused specifically on developing your copywriting skills.

Your instructor is Paul Anglin, who has written copy for major brands such as Nike, Apple, T-Mobile and Microsoft. Anglin walks you through his process for exceptional copywriting and shares some of his favorite resources and books on the topic.

After an introductory overview, Module 2 will teach you how to develop a quality brief as well as how to perform meaningful research for idea generation. Unit 3 focuses on how to use the concepts of insight, challenge and idea to craft compelling copy.

You will then dive deeper into the fundamentals of copywriting and writing for social. Lastly, the capstone project asks you to develop a complete copywriting campaign for your brand, from the initial brief, research, and idea generation to the final copy.

Instructor: Paul Anglin | Level: Beginners | Lessons: 14 | Time: 2.5 hours
Info: View course. From $14.90. Up to 75% off. Browse category Social Media.

12. Social Media Marketing Course – Professional Certification – Digital Marketing Institute

Image Social Media Marketing Course - Certification - DMI - Digital Marketing Institute

The Social Media Marketing certification from the Digital Marketing Institute is one of the most rounded and comprehensive programs on this list. It is crafted to suit beginners, sales and marketing professionals seeking to upskill, or entrepreneurs who want to boost sales and grow their online audience.

Taught with a mix of recorded lessons and live webinars, this course comprises ten modules and a final two-hour exam. Several of the modules focus on leveraging specific and common social media platforms. Other lectures offer a deeper dive into fundamental concepts such as content and strategy/marketing mix.

Social Research is about translating Big Data into insights that you can use to engage your audience more effectively. Social Customer Service conveys how to use social media to improve your customer’s experience and, therefore, your brand’s reputation.

Notably, this program also dedicates an entire module to eCommerce and affiliate marketing. Upon completion, you receive your Digital Marketing Institute certification and access to their network of more than 200,000 members. It’s one of the best online social media marketing courses to advance your career prospects and land a job.

Platform: Digital Marketing Institute (DMI) | For: Professional, Marketers
Style: Online | Certification: Yes. | Price: Various packages. $1,368.

13. Social Media Marketing Master Certification – Boot Camp Digital

Image Social Media Marketing Master Certification - Boot Camp Digital

With beginner-level to advanced content, Boot Camp Digital’s Master Certification program is designed for any marketer to attain a mastery-level certification. It is a self-paced program comprising eight online social media marketing courses, each of which progresses from beginner to advanced.

Enrollment in this social media certification also gets you access to live instructor office hours, a private Facebook support group, and monthly calls and updates. Much like a traditional university, you progress from 100-level to 400-level courses within each module.

Of the eight modules, six focus specifically on individual platforms: Facebook, Instagram, LinkedIn and Pinterest. Another module guides you through the principles of Social Media Strategy, including how to listen and perform audience research, create an effective marketing mix, and measure campaign success. The final module explores effective blogging, from setup to strategy to measurement and integration.

Platform: Boot Camp Institute (BCI) | For: Professionals, Marketers
Style: Online | Certification: Yes. | Price: $997

14. Become a Social Media Advertising Specialist – LinkedIn Learning

Image Become a Social Media Advertising Specialist - LinkedIn Learning

For marketing professionals (visit website) who are interested in the specialized realm of paid social media advertising, LinkedIn Learning offers its Social Media Advertising specialist program. Ten online social media marketing courses will guide you through the essential advertising concepts to popular platforms and more advanced content.

Instruction begins with a crash class on advertising fundamentals, where you will learn the building blocks and relative costs of a basic advertising plan. From there, the Writing Ad Copy course will teach you the qualities of effective ad copy as well as how to write for specific media, such as websites, email, and social.

At this point, you will dive into advertising principles and strategies for specific popular platforms to learn how to create effective social media ads for Facebook, Instagram, YouTube, or Google.

The program culminates in two advanced social media marketing courses. In the Lead Generation: Multichannel PPC course, you will learn how to generate leads by designing, executing and measuring an effective multichannel PPC campaign. Finally, the Programmatic Advertising Foundations course explores principles, strategies and tools for automating your paid advertising campaigns.

Provider: LinkedIn | Level: Beginners, Intermediates
Type: Learning Path | Content: 13 hours. 11 online classes.
Info: View course. From $26.99/month annually. Try with free 1-month trial.

15. Advanced Social Media Certification Training Course – Simplilearn

Image Advanced Social Media Certification Training Course - Simplilearn

Simplilearn’s Advanced Social Media Marketing Training builds advanced skills for learners who already have a social media foundation. Recent undergraduates are welcome, but some basic knowledge of the field is a requisite to complete this program successfully.

Enrollment gives you lifetime access to seven self-paced modules and six projects. The training modules explore converged social media, visual social media (leveraging images and video), and storytelling in addition to offering best practices for building a sustainable social media strategy.

Furthermore, the extensive Advanced Content Marketing training module dives deep into a wide range of concepts. You will learn about editorial mission statements, targeting customer intent versus demographics, effective B2B and B2C tactics, measuring content effectiveness, and the future of content online marketing.

Equally as extensive is Advanced Web Analytics which builds on the basics of analytics (behavior, acquisition, conversion) with instruction around privacy and social media ethics and advanced methodology. Six supplemental projects provide hands-on experience in topics such as converged media, visual social, storytelling, and content marketing.

Provider: Simplilearn | Type: Professional Certificate | Support: 24/7
Duration: 3 months. 2-3 hours/week | Pricing: own pace from $1,999

16. Social Media Marketing – London School of Marketing

Image Social Media Marketing - London School of Marketing

In this bite-sized short course, the London School of Marketing offers learners the foundations of social media marketing. The class can be taken separately or as part of their Professional Diploma in Digital Marketing program.

20 brief modules introduce you to key concepts on social media, content planning and scheduling, and setting goals and priorities. Several modules focus on setting up and crafting profiles for social media platforms, in addition to leveraging unique platform features, including Twitter chat, LinkedIn InMail, and the suite of Facebook features.

Notably, this program includes instructions on third-party apps for Instagram. Finally, you will learn how to use Facebook Insights and Twitter Analytics, as well as how to schedule, manage and report on marketing campaigns.

Platform: London School of Marketing | For: Professionals, Marketers
Style: Online | Certification: Yes. | Price: £495. approx. $600

Additional Online Social Media Marketing Courses

Image Additional Online Social Media Marketing Courses

17. Strategic Social Media Marketing – Boston University edX

Boston University and edX’s six-week, scheduled social media marketing course is designed for learners who already have a foundation in the field. With a focus on strategy versus platform-specific tactics, this class covers concepts such as social media listening and co-creation, understanding how to leverage the distribution of content in networks and communities, and assessing social media ROI. 

18. Social Media Marketing – Cornell Certificate Program

Ideal for traditional marketers and entrepreneurs looking to upskill, Cornell’s Social Media Marketing certificate program also provides learners with a year of live, virtual Symposium events. In the class, you will explore strategy, social marketing across the purchase funnel, content marketing, listening and community management, and campaign measurement. 

19. Introduction to Social Media Marketing – Meta

This self-paced course by Meta is ideal for beginners. Within 15 hours, you will explore the current social media landscape and how it relates to traditional marketing. You will learn how to use several popular social media platforms and how to set up SMART goals and KPIs. The class also includes teaching on how to craft effective social media policies.

20. Professional Social Media Marketing Certificate – Meta

This six-course certification program from Meta welcomes beginners and professionals alike. By the end of the program, you will know how to set up and manage profiles on popular platforms such as TikTok, YouTube, and Meta’s own suite of media; how to create compelling content; how to design, execute and evaluate paid campaigns; and how to measure and optimize your social media marketing efforts.

21. Social Media Marketing Course – Acadium

This free social media marketing training course by Acadium utilizes six platform-specific units to teach you how to use each one to market your brand. Ideal for beginners who have no experience in the field, the course will teach you how to set up and manage your brand on Facebook, Instagram, Twitter, Google Business, Yelp, and LinkedIn.

22. Social Media Marketing Certifications – Hootsuite Academy

Hootsuite Academy’s short but substantial certification training program is ideal for established social media marketers who want to increase the efficacy of their campaigns. This course offers deep dives into content and online marketing, community management and influencers, and analytics. Notably, this social media marketing online course also offers a lesson in accessibility, diversity, equity, and inclusion.

23. Social Media Marketing Course – HubSpot Academy

Taught through the lens of inbound marketing, HubSpot Academy’s free social media marketing course is ideal for entrepreneurs and aspiring marketers alike. Four hours of instruction will teach you the strategic principles of social media marketing, how to listen and monitor, content creation and strategy, influencer marketing, measuring ROI, and the basics of paid advertising. This course also features a lesson on crisis communication.

24. Social Media Quickstarter – Constant Contact

Popular email marketing platform Constant Contact offers a series of free articles on social media marketing as part of their Social Media Quickstarter class. Ideal for beginners, each of the five bundles provides a step-by-step guide to setting up and managing your brand profile on Facebook, Twitter, LinkedIn, Pinterest, and Google Business.

25. Free Social Media Analytics Course – quintly

For beginning social media analysts and marketers looking to build their analytics skill set, quintly’s Free Social Media Analytics course combines articles and short videos focusing on how to measure the efficacy of your social strategy. You will explore situation analysis and how to measure your campaigns against your competition, how to automate reports, as well as how to establish goal-specific KPIs.

26. Social Media Marketing Courses + Certification – eMarketing Institute

This free beginner-level course by eMarketing Institute comprises a comprehensive ebook and subsequent exam for certification in social media marketing. You will explore the principles and strategies behind choosing the right platforms for your brand, effective blogging, targeting, engagement, content curation, paid advertising, and ROI.

27. Social Media Marketing Strategy for Small Business – Alison

Alison’s free social media marketing online course is designed to aid small business owners and entrepreneurs use social media to grow their online audience and boost sales. Four units cover how to set up and manage an engaging website, important considerations and benefits of certain social media platforms, and how to measure engagement. Complete an online exam to receive your certification.

28. Digital Marketing Skills: Social Media – FutureLearn

Using a mix of short videos, articles, audio and activities, this FutureLearn course seeks to offer business professionals and marketing beginners a practical introduction to social media marketing. In less than 10 hours of content, you will learn the basics of targeting, how to evaluate which social media channels to use, managing your online presence, listening and researching, and how to measure campaign performance.

Choosing the Best Social Media Marketing Course Online

Image Tips for Choosing Social Media Marketing Course Online

To be sure, this is a long and diverse list! But it doesn’t have to be overwhelming. By focusing on a handful of considerations — namely your business goals, your budget, your timeline, and the level of support you prefer — the best course will reveal itself.

If you are a small business owner or entrepreneur with a little cash to spend who wants to start using social media to grow your online business and boost sales, you might consider online social media marketing courses like those offered by the Domestika suite or Skillshare. For something a little easier on the wallet, courses by Acadium, FutureLearn and Alison are perfectly reasonable choices.

Looking for a complete career change or a jumpstart to your new social media marketing career? GetSmarter, Udacity, and the Digital Marketing Institute will get you on your way.

Established social media marketers with the capital to invest in their careers can certainly benefit from intermediate and advanced-level instruction such as the science-oriented course by  GetSmarter/MIT, Simplilearn’s extensive advanced certification program, or Hootsuite’s substantial career-boosting suite.

Once you’ve got your candidates, try narrowing them down even further by reviewing your budget, timeline and support level. At this point, a few favorites will have emerged from which you can deduce the ideal course for you.

Best Social Media Marketing Courses Online – Verdict

Image Best Social Media Marketing Courses Online - Verdict

Wrapping up our tour of the best social media marketing courses online in 2024.

The exciting and ever-changing world of social media marketing offers endless opportunities for entrepreneurs and marketing professionals alike. You can use it to grow your online audience and boost sales. Or pursue a career that yields a great value for businesses, agencies, and individuals alike.

And while such a vast number of online social media courses can seem overwhelming, knowing your general and business goals, your budget, and your learning style can help you keep your eye on the prize. With the best online social media course to guide you, you’re just steps away from taking advantage of one of today’s most lucrative skill sets.

Best Social Media Marketing Courses Online 2024

  1. Domestika Social Media Courses
  2. Social Media Strategy – MIT, GetSmarter
  3. Social Media Marketing – University of Cape Town
  4. Digital Marketing Nanodegree – Udacity
  5. The Social Media Marketing & Management Masterclass – Udemy
  6. Social Media Strategy – Domestika
  7. Social Media Marketing Specialization – Northwestern, Coursera
  8. Powerful Social Media Marketing for Beginners – Udemy
  9. Become a Social Media Marketer – LinkedIn Learning
  10. Social Media Marketing – Skillshare
  11. Copywriting for Social Media – Domestika
  12. Social Media Marketing Professional Certification – DMI
  13. Social Media Marketing Certification – Boot Camp Digital
  14. Become a Social Media Advertising Specialist – LinkedIn Learning
  15. Advanced Social Media Certification Training Course – Simplilearn
  16. Social Media Marketing – London School of Marketing

Other Online Social Media Marketing Courses

  • Free Social Media Marketing Course – YouTube – View
  • Content Creation: Sustainable Social Media Strategies – Domestika
  • SMM Fundamentals Course – Neal Schaffer, Semrush Academy
  • Social Media Marketing Intensive – Digiteers
  • Facebook & Instagram Marketing Online Course – Keystone Online Studies
  • Multimillion-Dollar Facebook Ad Campaigns Course – Adword Experience
  • Meta Blueprint Marketing Online Courses for Businesses

List of marketing jobs, careers and specializations

  • Facebook Ads Manager or Facebook Advertising
  • Google Ads Manager
  • Digital Marketing Consultant
  • Social Marketing Professional
  • Social Media Trends Researcher
  • Supporting and managing social media communities
  • Marketing Analytics + Analysis
  • Influencer marketing
  • TikTok marketing and advertising

In your opinion, what are the best online courses for social media marketing managers? Which programs have you taken? What have you learned? Please let us know in the comments below, or contact us via email for questions.

Sources: Intro to Social Media –1 | MIT Overview – 2 | Social Media Strategies – 3

Disclosure: This article contains affiliate links to some providers of social media marketing courses online. courselounge may receive a commission for purchases made through these links. It does not add any extra costs. All reviews, opinions, descriptions and comparisons expressed here are our own.